How to Write a Great TOEFL or TOEIC Essay

Step by step instructions to Write a Great TOEFL or TOEIC Essay Composing an exposition can be a troublesome enough errand all things considered; composing it a language that is your first language is considerably harder. On the off chance that youre taking the TOEFL or the TOEIC and need to finish a composing evaluation, at that point read these directions for arranging an extraordinary five-section article in English. Passage One: The Introduction This first passage, comprised of 3-5 sentences, has two purposes: catching the perusers eye, and giving the primary concern (theory) of the entire exposition. To get the perusers consideration, your initial hardly any sentences are vital. Utilize graphic words, a story, a striking inquiry or a fascinating actuality identified with your point to attract the peruser. To express your central matter, your last sentence in the primary passage is critical. Your initial hardly any sentences of the presentation essentially present the subject and catch the perusers eye. The last sentence of the presentation mentions to the peruser your opinion of the appointed subject and records the focuses that youre going to expound on in the essay.Heres a case of a decent early on passage given the point, Do you figure adolescents ought to have employments while they are still understudies?: Ive worked since the time I was twelve. As an adolescent, I cleaned houses for my relatives, made banana parts at a frozen yogurt parlor, and tended to tables at different cafés. I did everything while at the same time conveying an entirely passing mark point normal in school, as well! I certainly accept that young people ought to have employments while they are still understudies in light of the fact that a vocation shows discipline, wins them money for school, and keeps them in the clear. Sections Two - Four: Explaining Your Points Once youve expressed your theory, you need to account for yourself! The proposal in the model presentation was I certainly accept that adolescents ought to have employments while they are still understudies in light of the fact that an occupation shows discipline, procures them money for school, and keeps them in the clear. The activity of the following three sections is to clarify the purposes of your proposition utilizing measurements, models from your life, writing, the news or different spots, realities, models, and stories. Passage Two: Explains the principal point from your postulation: Teenagers ought to have occupations while they are still understudies in light of the fact that work educates discipline. Passage Three: Explains the second point from your postulation: Teenagers ought to have occupations while they are still understudies on the grounds that a vocation gains them money for school. Passage Four: Explains the third point from your postulation: Teenagers ought to have employments while they are still understudies on the grounds that a vocation keeps them in the clear. In every one of the three passages, your first sentence, called the theme sentence, will be the point youre clarifying from your postulation. After the theme sentence, youll compose 3-4 additional sentences clarifying why this reality is valid. The last sentence should progress you to the following point. Heres a case of what passage two would resemble: To start with, youngsters ought to have occupations while they are still understudies in light of the fact that a vocation instructs discipline. At the point when I was working at the frozen yogurt store, I needed to appear each day on schedule or I would have gotten terminated. That showed me how to keep a calendar, which is a major piece of learning discipline. As I cleaned the floors and washed the windows of my relatives homes, I realized they would determine the status of me, so I endeavored to give a valiant effort, which showed me a significant feature of order, which is meticulousness. Yet, being taught isnt the main explanation its a smart thought for young people to work during school; it can likewise acquire the cash! Passage Five: Concluding the Essay Once youve composed the presentation, clarified your primary concerns in the body of the article, changing pleasantly between them all, your last advance is to finish up the paper. The end, comprised of 3-5 sentences, has two purposes: to recap what youve expressed in the paper, and leave an enduring impact on the peruser. To recap, your initial hardly any sentences are critical. Repeat the three significant purposes of your paper in various words, so you realize the peruser has comprehended where you stand. To leave an enduring impression, your last sentences are vital. Leave the peruser with something to consider before completion the section. You could attempt a statement, an inquiry, an account, or just an unmistakable sentence. Heres a case of an end: I cannot represent any other individual, yet my experience has instructed me that having work while being an understudy is a generally excellent thought. In addition to the fact that it teaches individuals to have character in their lives, it can give them the apparatuses they have to succeed like cash for school educational cost or a decent notoriety. Certainly, its difficult to be a youngster without the additional weight of an occupation, yet with all the advantages of having one, its too significant not to make the penance. Like Mike would state, Just do it.

Introduction to Psychology Essay Example

Prologue to Psychology Essay Prologue to Psychology Introduction to the Unit diagram This unit centers around understanding mental hypothesis and its application to life. It gives you a comprehension of: †¢ brain research as a sociology †¢ the organic premise of conduct †¢ mental advancement through the life expectancy †¢ sensation and discernment †¢ conditions of cognizance †¢ memory, learning and molding speculations †¢ perception, language, innovativeness and insight †¢ inspiration and feeling †¢ character †¢ mental clutters and their treatment †¢ wellbeing, stress and adapting Unit destinations By the finish of this unit, you ought to have the option to: †¢ show and portray the job of brain research in different everyday issues †¢ exhibit a comprehension of brain science as a sociology †¢ utilize essential phrasing and ideas of mental hypothesis †¢ apply mental speculations to your own life Textbook The reading material for this unit is by Weiten, W. , Dunn, D. S. , Hammer, E. Y. (2012). Brain research applied to current life: Adjustment in the 21st century (tenth ed. ). Belmont, CA: Wadsworth Cengage Learning. This manual guides you to the applicable parts of your reading material related with each segment. Unit Overview Introduction to Psychology Studying for this unit The substance of this unit has been intended to boost the learning and the combination of the topic. A portion of the unit material might be explicit to the Australian setting. Understudies are urged to get to extra data applicable to their neighborhood will help with applying the learni ng. This may incorporate explicit enactment, proficient affiliations and privately distributed diaries. It is significant that your learning is broadbased. Getting to nearby assets that expand on what is contained in this unit will significantly help your learning. We will compose a custom article test on Introduction to Psychology explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Introduction to Psychology explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Introduction to Psychology explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer In examining this unit, you will require a note pad for finishing the exercises and selfassessment for each segment. Inside your scratch pad, you may get a kick out of the chance to save space for: †¢ finishing a glossary of new wording presented in this unit †¢ individual notes on unit substance and readings when all is said in done, understudies are required to: †¢ read each area of the unit cautiously and make notes on anything which is new, dubious, provisional or in struggle with your insight or experience †¢ complete every action completely and sincerely before proceeding onward †¢ complete readings of the course book, making notes of significant bits of knowledge or realities There might be intermittent proposals or issues on which you are approached to think and reflect. At times these are difficulties or troublesome issues related with the investigation subject. These have no undeniable correct answers. Exercises Appropriate exercises are set all through the unit to give open doors for additional learning. They are intended to assist you with thoroughly considering and practice the particular abilities and general ideas introduced in this unit. They don't should be sent to the unit instructor for checking. Be that as it may, important learning openings might be missed by not finishing the exercises. Readings The manual guides you to readings that are found in the ‘Readings Pack’. These readings are chosen from diaries and books that give extra data or an alternate point of view on subjects canvassed in each segment. They are from a scope of specialists and grow the substance of this unit. Unit Overview 2 Introduction to Psychology Self-evaluation There are self-appraisal inquiries toward the finish of each segment to test your comprehension of the section’s content. Attempt to review the responses to these inquiries independent. Record what you recollect, before returning to survey the pertinent material in the area. A portion of the inquiries will require more than straightforward review. Some will require uniting separate issues or various snippets of data. Genuine learning isn't simply recollecting what was perused. It includes making this information your own by: †¢ pondering it †¢ addressing it †¢ relating it to individual encounters †¢ repeating it in your own words Assignments The assignments for this unit are painstakingly set so they create from and bolster the key ideas and aptitudes of the unit. Reference list The reference list for this unit is situated toward the end pages of the manual. Unit Overview 3 Introduction to Psychology Contents Section 1: Prologue to Psychology and the Biological Bases of Behavior Section 2: The Science of Psychology: Tools and Research Methods Section 3: Psychological Development through the Lifespan Section 4: Personality: Theory, Research and Assessment Section 5: Sensation and Perception Section 6: Health, Stress and Coping Section 7: States of Consciousness Section 8: Memory, Learning and Conditioning Section 9: Motivation and Emotion Section 10: Cognition, Language, Creativity and Intelligence Section 11: Psychological Disorders and Social Issues Section 12: Treatment of Psychological Disorders Unit Overview 4 Introduction to Psychology Task prerequisites Ensure you keep a duplicate of all material submitted. This incorporates audioâ€visual chronicles. Task Type % Word Count Week Due Academic Essay 50 2000 8 Academic Essay 50 2000 11 Unit Overview 5 Introduction to Psychology Assignment 1 Assignment Type Weighting Word Count Week Due Academic Essay 50 2000 8 Choose one of the accompanying subjects and compose an exposition examining the theme considering hypothesis you have found out about in this unit: 1. Stress is a pestilence in the 21st century and effects on people’s conduct from various perspectives. Talk about considering the writing. 2. Look into two speculations of character. Guarantee you remember a meaning of character for your exposition. 3. Research proposes that early introductions are made inside the initial couple of moments of meeting somebody. Examine the elements that sway on our view of others and a portion of the components that influence the precision of initial introductions. Your exposition ought to include: †¢ An away from of your picked subject †¢ A conversation of the point as illustrated in the paper depictions above †¢ An investigation of the theme considering current writing Unit Overview 6 Introduction to Psychology Outstanding Very great Good Satisfactory Not Satisfactory Marking Criteria †Academic Essay Content 1. Theme unmistakably enunciated 2. Subject talked about according to exposition depiction gave 3. Theme dissected considering current writing 4. Proof of commonality with significant writing and hypothesis Structure 5. Proper presentation gave that unmistakably explains the theme 6. Principle thoughts unmistakably and legitimately introduced 7. Suitable end gave that sums up the key discoveries/thoughts 8. Significant writing utilized appropriately Subtotal: Yes/85 No Partial Written Expression 9. Third individual composing style utilized 10. Familiar composing style utilized with right spelling, language and accentuation Presentation 11. Introduction rules followed as indicated in the Academic Skills Guide 12. Word check inside 10% of prerequisite Referencing 13. In-content referencing rules followed as determined in the Academic Skills Guide, and on the off chance that not shrouded in the ASG, at that point by the APA show (sixth release) 14. Rundown of references gave as laid out in the Academic Skills Guide, and in the event that not secured by the ASG, at that point by the APA show (sixth version) Subtotal:/15 Total Mark:/100 Weighted Scale:/50 Grade: Unit Overview 7 Introduction to Psychology Comments: Unit Overview 8 Introduction to Psychology Assignment 2 Assignment Type Weighting Word Count Week Due Academic Essay 50 2000 11 Choose one of the zones recorded beneath. Recognize and basically assess the job of inside and outer factors corresponding to this zone. 1. Sensation/Perception †e. g. physical versus mental 2. Inspiration †e. g. inborn versus extraneous 3. Knowledge †e. g. nature versus support 4. Learning †e. g. the job of outside versus inside remunerations Your paper ought to include: †¢ An away from of your picked theme †¢ A conversation of the point as laid out in the exposition portrayals above †¢ An investigation of the subject considering current writing Unit Overview 9 Introduction to Psychology Extraordinary Very great Good Satisfactory Not Satisfactory Marking Criteria †Academic Essay Content 1. Point obviously explained 2. Point examined according to exposition portrayal gave 3. Subject broke down considering current writing 4. Proof of recognition with applicable writing and hypothesis Structure 5. Suitable presentation gave that plainly explains the theme 6. Fundamental thoughts plainly and legitimately introduced 7. Suitable end gave that sums up the key discoveries/thoughts 8. Significant writing utilized appropriately Subtotal: Yes/85 No Partial Written Expression 9. Third individual composing style utilized 10. Familiar composing style utilized with right spelling, sentence structure and accentuation Presentation 11. Introduction rules followed as determined in the Academic Skills Guide 12. Word check inside 10% of prerequisite Referencing 13. In-content referencing rules followed as indicated in the Academic Skills Guide, and on the off chance that not shrouded in the ASG, at that point by the APA show (sixth version) 14. Rundown of references gave as delineated in the Academic Skills Guide, and in the event that not secured by the ASG, at that point by the APA show (sixth release) Subtotal:/15 Total Mark:/100 Weighte

Everything You Need to Know about Podcast Advertising

Everything You Need to Know about Podcast Advertising Podcasts are becoming increasingly popular as an advertising vehicle. Listener numbers are increasing and successful podcasts have caught the attention of marketers. So, what can this medium offer to businesses? © Shutterstock.com | Africa StudioIn this guide, you’ll learn about the benefits of podcast advertising. We’ll discuss how podcast advertising works, including the industry standards in terms of ad placement, length and pricing. Furthermore, we’ll give you tips on how to find podcasts as an advertiser, and well explain how you can acquire advertising if you are producing a podcast. Finally, we’ll give you tips on what makes a great podcast ad to ensure your advertising success.WHY SHOULD BUSINESSES CARE ABOUT PODCAST ADVERTISING?To understand podcast advertising, you need to understand what podcasts are.   The Oxford Dictionary defines a podcast as:“A digital audio file made available on the Internet for downloading to a computer or a mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.”The digital advertising industry has become an increasingly diverse and competitive place. Today’s businesses can’t r ely purely on traditional advertising methods, but must pay attention to new channels. Podcast advertising is definitely among the best digital advertising alternatives and could prove to be a useful tool for many businesses.First, the industry provides businesses the opportunity to reach a fast-growing audience. According to data, the proportion of Americans listening to a podcast almost doubled from 2008 to 2015. In 2008, around 9% of Americans tuned in to listen to podcasts, but by 2015, the audience number had grown to 17% and the trend is clearly an upward trend.Successful podcast shows can also attract impressive listener numbers. In 2014, a podcast about a reinvestigation of a murder case called Serial became the fastest podcast to reach 5 million downloads on iTunes. Edison Research also found the average podcast listener listens to about six podcast shows a week, so the audience isn’t just interested in a single show. In fact, Americans listen to around 21.1 million hours of podcasts every day.In terms of business opportunities, the research also found podcast audiences to be affluent, with the average household income reaching $75,000 or more in 2015. This could be great news for advertisers, as listeners might have higher willingness to spend money on interesting products. Furthermore, podcast users are active on social media, which could be used as a marketing advantage.Second, podcast audiences tend to be dedicated and find the show’s hosts trustworthy and relatable. Unlike radio listeners, who often skip ads by changing the channel, podcast listeners tend to listen through ads. The secret often lies in the way podcast ads (the good ones!) relate directly to the content of the show and therefore, add another dimension for the listener. Podcast advertising is often more about the host’s endorsement of the product rather than being a filler for the show.According to Midroll, the digital media company, 63% of their podcast listeners have purcha sed a product, which was advertised on a podcast. Furthermore, around 71% of the listeners visited the advertiser’s website. This is encouraging news for businesses planning to venture into the world of podcasting, especially as the banner blindness phenomenon means Internet users are tuning out of traditional website banners.Furthermore, businesses shouldn’t only be interested in podcast advertising as the advertiser. An entrepreneur or a business could potentially benefit from hosting their own podcast, with ads adding additional revenue to your podcasting venture. By improving your podcast, you can obtain more listeners and attract advertisers, which all will lead to an increased revenue stream.Overall, the podcast advertising industry is growing rapidly. According to eMarketer’s data, the US podcast advertising spending (advertising and sponsorship) stood at $165 million in 2007. By 2012, predicted growth was thought to stand at $435 million. The opportunities in the secto r are rapidly increasing and early adopters can expect to benefit from the continued growth of the medium.HOW PODCAST ADVERTISING WORKS?Podcasts are another digital medium for sharing information, news and ideas in a more social media type of environment. The content of today’s podcasts ranges from film and music to business and education. Anyone can create a podcast â€" you simply need a computer and audio content â€" which means businesses are sure to find a podcast show related to their product or service.The premise of podcast advertising is similar to any other advertising on websites or even radio. A business will create an ad, which the podcast host plays during the recording.Before we look at the industry standards for podcast advertising in terms of length and the number of ads, it’s important to understand who has the power of choosing the ads. In fact, podcast hosts shouldn’t simply accept any ad offers nor should businesses target podcast hosts randomly. Instead, p odcast ads should be directly related to the content or at least offer something to the particular listener group. Therefore, the power to choose which ads are suitable often lies in the hands of the host. If you are approaching a podcast host as a business, this is vital information to understand. Furthermore, as a host, you shouldn’t accept offers purely for the sake of added revenue.Let’s now turn our attention to the industry standards of podcast ads and how to find podcast shows as a business or to acquire ads as a podcast.What’s the proper length of podcast ads?When it comes to industry standards, podcast ads tend to be relatively short. The ad structure typically involves two separate ad slots. These are:Pre-roll, which is a short 15-second ad slot played at the start of the podcast.Mid-roll, which is a longer 60-second ad often played at the middle of the podcast.You can also have a sponsored ad right at the end of the show, although these are rare. During the outro th e host might ask the audience to call the business or visit their website. But outro-rolls tend to be less popular because audiences can easily tune out of the show as soon as they understand the podcast’s unique content has ended.The ad slots can be either produced ads by the business or the host can read out the content of the ad. This can vary from podcast to podcast and you’ll need to think which option better suits the podcast and the business message.Aside from the above, the advertising can also be a sponsored message by the host. This would mean the host talks about his or her own experience with your business or a moment where the host shares a story relating to the product.How many ads should a podcast have?Considering the benefits of podcast advertising and the relatively short length of them, you might be surprised to find the industry standard for the number of ads falls around 2-4 per podcast episode. This might seem like a minuscule number, but it’s due to the n ature of podcast advertising.Podcast ads should be enhancing the content of the podcast and be of a tangible interest to the listener. Therefore, finding the ads that fall into this category might be difficult. Whilst there might be a number of suitable businesses interested, they often offer similar products and services. It’s unlikely businesses want to advertise in a podcast together with five of their direct competitors.Furthermore, podcast are typically compact shows designed for listening during the way to work or while doing household chores. If you start adding ten 60-second ads to a podcast, the length will naturally increase. If you start cutting from the content in order to do so, the listeners might feel like the show isn’t worth listening to anymore. The show might seem boring with minutes worth of ads and listeners will simply move on to another podcast.By including over five ads to a podcast, the show runs a real risk of alienating its listeners. Listeners can sta rt losing trust to the host and the advertised product. If the ad number keeps increasing, listeners can easily feel like the host is adding the ads simply to make money, not to mention interesting and beneficial products.The pricing model for podcast adsThere are generally three different routes to pricing podcast ads and sponsorships. These include:Cost per mille (CPM)  â€" Under this model, the price is determined per thousand listens. For every thousand podcasts listened, the advertiser will pay a certain amount.Cost per acquisition (CPA) â€" This model defines the price as the cost to acquire a single customer. Therefore, each time the podcast directs a customer to the business, the business pays a pre-determined fee to the host.Freely negotiated price â€" This model is simply a negotiated price between the podcast host and the business. The model typically sees the podcast host suggesting a price, with the business either accepting or rejecting it.There are pros and cons to ea ch of the above models. The CPM model tends to be the industry favourite. But if you are targeting a podcast, which neatly fits a specific product you sell, then CPA can also be beneficial due to a higher sales conversion rate. Finally, if you are discussing with a new podcast, then you should consider negotiating the terms.In order to determine the right CPM and CPA rates, you should pay attention to the current podcast listener numbers. For example, examine the last two months of the podcast’s listens and see the average minimum listeners you can attract. This number provides you a good indication of the CPM. According to New York Magazine’s research, the typical CMP for podcasts stood between $20 and $45 in 2014.Below is a video for determining the CPA. Whilst the video mainly talks about online links and clicks, the same formula can be beneficial for determining your CPA for podcast advertising. Finally, it’s normal to renegotiate the prices regularly. This is important, a s the listenership of the podcast can change radically within a few weeks. Determining the time for price renegotiations beforehand is especially important in the case of a new podcast.How to find a podcast for your ad or acquire ads?Finally, it’s time to explore the different ways to finding or acquiring podcast ads.Step 1: Finding a podcastIf you are a business considering podcast advertising, finding the right show is crucial for marketing success. The following section deals with what makes an auspicious podcast ad, but it’s important to focus on matching your business with a good podcast. You want your business to add tangible content and benefits to the podcast and its listeners.Therefore, define the kind of podcast you want to attract before you start looking. For example, if you sell gardening products, you should target different horticulture and environmental shows.The best places to start looking are the different podcast directories. The most popular ones include:iTu nesPodnovaPodBeanBrowse these directories and the categories relating to your business product and service. Once you find interesting matches, listen to the podcast to get a better feel of the show. You should also pay attention to the ranking of the show and find out whether it’s active on social media. This can reveal the show’s appeal and listener numbers. If it feels like a good match, contact the host directly and ask whether they are interested in a partnership deal.An additional quirky way of finding podcasts could be through your own customers. Use social media to ask for podcast recommendations and to attract potential hosts to your business.Step 2: Finding an advertiserIf you are hosting a podcast show, you could also take the lead and contact suitable businesses to offer advertising slots. In order to do so, you should first pay attention to building a solid audience. Don’t rush in to find advertisers, as businesses are unlikely to be interested if you can’t prese nt attractive listenership numbers. Since the industry is becoming a key interest for businesses, by building a popular podcast, you are likely to automatically start attracting offers from businesses.There are specific podcast advertising networks you should consider checking out. Sites such as Midroll and RadioTail can connect your show with suitable advertisers.Additionally, you can also contact businesses yourself. Define the type of businesses your listeners would find beneficial and interesting, and start searching candidates on business directories.WHAT MAKES A GOOD PODCAST AD?Podcast advertising offers tremendous opportunities for businesses. However, like with any advertising medium, the quality of the ad plays a key role for success. In fact, the difference between a good and a bad podcast ad can mean the difference between a successful show and a disaster. Because listeners make a decision to download and listen to a podcast, bad advertising in the podcast can turn off li steners and sink the whole show.If you want to create a successful podcast ad, you must focus on three key points: a short and sweet message, a creative and changing ad, and a proper understanding of the audience.A short and sweet messageAs previously stated, podcast ads tend to vary between 15 to 60 seconds. This might seem like a short amount of time, but a longer ad and listeners start nodding off. If you increase the length of the ad above this limit, listeners may press the fast-forward button and therefore miss the whole ad.Furthermore, do you need more than 60 seconds to pitch your product? Remember the essence of the elevator pitch used with investors and apply the same rules to your podcast ad. You shouldn’t need an hour to attract a customer to your product. By keeping it brief, you can guarantee more people listen to it and that you focus on the reasons the listener should buy the product.A creative and changing adWhile podcast listeners are used to listening to short a ds during the show, the message they hear shouldn’t remain the same each time. If the ad is always the same, after a few podcasts listeners are unlikely going to feel positively about your business or the podcast.Consider the ad as an opportunity to highlight the various benefits of your product or service. Although you should be able to sell your product in 60 seconds or less, that amount of time is unlikely going to be enough to list all the reasons for buying the product.For example, if you sell a beauty product, you could highlight the uses in different situations. Perhaps it’s the perfect item to take with you when travelling or it’s a lifesaver when you are late for work. You could even have different customers talking about the product for each ad.Finally, don’t forget to modify the ad according to different seasons or holidays. You can add variety to your advertisement by including Christmas-elements during December or by creating a special ad for the Valentine’s D ay.Understand the audienceFinally, its crucial to understand the audience. The ad must always fit to the actual podcast and be of interest to the audience listening to it.First, ensure the product or service being advertised relates to the content of the podcast. Second, you need to focus on moulding the ad around the typical listener, in terms of language. This is all down to the typical podcast audience, which is often a tightly defined group of people with specific interests and knowledge.For example, if you are advertising your camera products on a photography-related podcast, the audience will be aware of industry jargon. You therefore don’t want to sell your products as you would with a complete beginner. Remember, these listeners are listening to the podcast because they already share passion for photography and are probably well aware of different features good cameras have.THE BOTTOM LINEPodcast advertising is definitely a beneficial tool for businesses, whether you host your own podcast or are looking for new advertising channels. The industry is on the rise and you can reach a dedicated and passionate audience through this medium.Make sure to understand the industry standards and negotiate a deal, which is beneficial to your business, whether you are a podcast host or the advertiser. Overall, the key to a successful podcast advertising campaign lies in finding the right partnerships and creating ads, which put the listener to the forefront. Always find a podcast or an advertiser, which is a perfect match for the content and adds real value to the listener and the potential customer.