Monday, January 27, 2020

Strategic Planning And Development Of Addidas Marketing Essay

Strategic Planning And Development Of Addidas Marketing Essay According to Data monitor Adidas is among the leading players in the global sporting goods industry. The group is the leading sporting goods group in Germany, France and Japan, the most important markets outside the US. Adidas, through Reebok, has also a strong position in the US. The acquisition of Reebok has helped Adidas gain a 20% share of the US athletic footwear market. However leading market position help Adidas gain competitive advantage in market and brand loyal customers and Adidass high brand equity enables it to attract more customers. The 2010 FIFA World Cup was a big success for Adidas. The company had a supreme presence at the event with twelve teams including the host nation in the finals, combined with its status as official sponsor, supplier and licensee. The event had a great effect on the Adidas brand overall due to its unprecedented scale of media coverage. As of June 21, 2010 (almost ten days after the competition began), the company achieved record breaking sales, predicting sales of soccer-related merchandise at least $2.2 billion, surpassing the $1.9 billion obtained in football sales in 2008. Adidas markets its products through an extensive marketing infrastructure. The group offers its products through its own retail stores and franchised stores. However extensive marketing infrastructure helps Adidas to reach a wide range of customers and eventually expand its size of the market. According to Data monitor the group has geographically-diversified operations. It operates in Europe, North America, Asia and Latin America. Moreover, the group has balanced revenue mix in terms of revenue generated from various geographical locations. However this means Adidas can acquire greater economies of scale with its geographically diversified operations. Adidas has sponsorship agreements for major sports events across the globe. The company has a sponsorship agreement with the Japan Football Association until March 2015 and with the Australian Olympic Committee until 2016. It also secured sponsorship rights to the 2014 FIFA World Cup. In addition, in 2009, Adidas extended its partnership with UEFA for the UEFA EURO 2012 and UEFA EURO 2016 football championships, as well as for the UEFA Champions League. The company has also signed an 11-year global merchandising partnership agreement (beginning with the 2006-2007 season) with the National Basketball Association (NBA). This deal makes Adidas the official uniform and apparel provider for the NBA, the Womens National Basketball Association and the NBA Development League. Additionally, Adidas is also the Official Sportswear Partner to 2012 Olympics in London. Sponsorship of major sports events would help the company to strengthen its profitability and enhance its brand recall among consu mers. Government and other organisations are highly promoting active lifestyle to fight obesity and various diseases. According to the International Obesity Task Force (IOTF), more than 600 million adults were considered obese in 2010. An additional 1.0 billion were estimated to be overweight. This development has serious health consequences and a dramatic effect on health care expenditures. So this issue might bring new opportunity for Adidas. 3. Women Segment Offers Long Term Potential: Till date most of the Adidas revenue comes from the men segment. But in the upcoming days the women segment is showing more potential for Adidas. Adidas should focus on this segment by creating new products and design for womens. 4. Growing global footwear market: According to Data Monitor the global footwear market has shown positive growth in recent years. The global footwear market is forecast to grow at a CAGR of 4% in the six-year period 2005-2011 to reach $202.3 billion in 2011. So this is a major opportunity for Adidas to explore itself globally which will result in increase sales and revenues and ultimately gives the group chance to catch the global market. Threats: 1. Macroeconomic Risks: Growth in the sporting goods industry is highly dependent on consumer spending and consumer confidence. Economic downturns, socio-political factors such as civil unrest, nationalisation, in particular in regions where the Group is highly represented, therefore cause a significant short-term risk to sales development. 2. Consumer Demand Risk: Nowadays consumers are more choosy and its quiet difficult to predict their demand. So therefore it is essential to maintain a balance between the supply and demand. Failure to anticipate and respond to changes in consumer demand for sporting goods products is one of the most serious threats for Adidas. 3. Customer Bargaining Power: Nowadays markets are more buyers dominated. The bargaining power of customer is rising rapidly because of intense competition between the suppliers. This issue can harm on Adidas overall business operations. 4. Intense Competition: The athletic footwear, apparel and equipment industry is highly competitive. Adidas group competes with players such as Nike, Callaway Golf Company, New Balance Athletic Shoe, and PUMA AG Rudolf Dazzler Sport. High level of competition in the market place could negatively impact the market share of the group. (Data monitor, 2010). 6. Adidas AG: Strategy Adidas has `diversified its strategy in three dimensions. They are: 1. Group Strategy. 2. Global Brands Strategy. 3. Global Sales Strategy. 1. Group Strategy: 1.1 Creating Shareholder Value: Adidas is trying to create more value for its shareholders through generation of cash flow. Therefore, Adidas AG is focused on carefully managing those factors under its control, making strategic choices that will drive sustainable revenue and earnings growth, and ultimately cash flow. 1.2 Multi Brand Strategies: To maximise customer reach with variety of choice Adidas has adapted multi brand strategy. 1.3 Investments focused on highest potential markets and channels: Adidas has prioritised its investments based on those markets which offer the best medium to long-term growth and profitability opportunities. In this respect, we continue to place a considerable emphasis on expanding our activities in the emerging markets, particularly China and Russia. 2. Global Brand Strategy: 2.1 Driving the long-term development of Adidas and Reebok: To secure long-term sustainable growth for the Group, Global Brands is focused on driving the development of the Adidas and Reebok brands. The overall strategic goal is to achieve qualitative, sustainable growth by building desirable brands in consumers and customers perception. 2.2 Brand architecture and differentiation: Adidas multi-brand structure gives them an important competitive advantage. Through its brand architecture, It seamlessly cover the consumer segments they have defined, catering to more consumer needs, while at the same time keeping clarity of brand message and values. 3. Global Sales Strategy: The global sales function is responsible for the commercial activities of Adidas. The functions is categorised in three distinctive channel retail, wholesale and e-commerce. 3.1 Focus on Controlled Space To make its products more competitive Adidas has adapted several techniques. As a result they are refining their distribution channel with stronger focus on controlled space which includes e-commerce, own retail store, mono branded franchise stores, partnership with retail stores etc. Focusing on Three Attack Markets: As a part of strategic business plan route 2015 the global sales function has identified North America, Russia, UK, Latin America, Greater China, Japan and India as key growth markets. Among them North America, China and Russia are anticipated to contribute over 50% of total sales. To ensure the efficiency of these markets they directly report to the group CEO. 7. Concluding Thoughts Based on the above information this assignment would conclude that Adidas is one of the largest companies in the sporting goods industry. The group operates through more than 150 subsidiaries in Europe, the US and Asia, each focusing on a particular market or part of the manufacturing process. To be concluded Adidas has a priorities SWOT analysis with leading market position as its biggest strength and Geographically-diversified operations enable Adidas to take advantage of a range of market opportunities

Sunday, January 19, 2020

Isolation of Clove Oil

Objective The objective of this experiment is to perform a steam distillation using a microscale distillation apparatus and isolate a natural product from cloves. Introduction By performing steam distillation we can isolate eugenol at lower temperature than its usual boiling point of 248 degree Celsius. Eugenol belongs to a category called essential oil. Many of these compounds are used as flavoring and perfumes and in the past were considered the essence of plant from which they were derived. Structure of eugenol (clove oil) and eugenol acetate: Reagents: Eugenol, CH2Cl2, Br2, FeCl3, MethanolProcedure: Co-distillation We first combine 15 mL of water with 1 g of crushed, ground cloves in a 25-mL round-bottom flask. Then added a spin bar to the 25-mL round-bottom flask and assembled the microscale distillation apparatus. We made certain that the ground cloves were well wetted. We maintained the temperature of the sand bath at approximately 130 Â °C and wrapped the bottom of the still with aluminum foil. Then periodically transfer the distillate from the Hickman head to a 15 mL screw cap centrifuge tube and continue the steam distillation until 5–8 mL of distillate have been collected.Then we started the extraction process by adding 2 mL of CH2Cl3 to the water–eugenol emulsion. Cap the tube and shake it frequently. We then allowed the layers to separate and transferred the CH2Cl2–eugenol solution to a clean, dry 5- mL conical vial. We made sure no water was transferred in this step. Then we added 1 mL of CH2Cl2 to the water–eugenol emulsion, cap and shake the tube. Allowed the layers to separate and transfer the CH2Cl2–eugenol solution to the 5-mL vial used previously and made certain that no water is transferred during this step.We then added 1 mL of CH2Cl2 to the water–eugenol emulsion and shook the tube. We allowed the layers to separate and transferred the CH2Cl2–eugenol solution to the 5-mL vial used in previ ous step. We made certain that no water was transferred during this step. Finally we finished the co distillation process by drying the CH2Cl2–eugenol solution with 2-3 microspatulas of anhydrous sodium sulfate. Evaporation Transfer the dried CH2Cl2–eugenol solution to a clean, dry, tared, 5-mL conical vial. And rinse the drying agent with a few drops of CH2Cl2 and transfer CH2Cl2 rinse to the 5- mL conical vial.In a fume hood, evaporate the CH2Cl2 using a hot water bath at approximately 40 Â °C max 55 Â °C. Classification Test of eugenol (clove oil) The eugenol isolated will be tested for unsaturation using the Br2Test and aromaticity with the ferric chloride test. Br2 Test First we dissolved the clove oil in 2? 3 mL of methanol then added 5 drops of clove? oil solution to a test tube. Then we added few drops of Br2 reagent and gently swirled and recorded our observations. W then prepared a control slide and matched our results to it. FeCl3 testDissolved the clove o il in 2? 3 mL of methanol Added 5 drops of clove? oil solution to a test tube Added a few drops of FeCl3 solution to test tube Gently swirled and record your observation Results and Calculations: Br2 test results. Original Br2 was yellow in color but when it was added to our solution it turned colorless. This shows that we had double bonds formation. Benzene gives us double bonds. Our results matched the result we obtained when we compared with control that we had created. FeCl3 test results: Our solution turned light yellowish in color.Control was dark orange in color. Discussion: Our benzene results indicated that we had double bonds formation. Benzene gives us double bonds. Our results matched the result we obtained when we compared with control that we had created. Our FeCl3 test gave us light yellowish color solution while the control was somewhat orange. This could probably mean that we had Eugenol acetate instead of Eugenol. References: Introduction to Organic Laboratory Tech niques: A Microscale Approach. Pavia, Lampman, Kriz, and Engel. (1999) Saunders College Publishing.

Saturday, January 11, 2020

Challenges: Struggle and Arnold Spirit Jr

Challenges Challenges, struggles are always a part of human life. Challenges are to test of one's abilities. Struggle what makes people stronger physically and emotionally it’s a difficulty, conflicts that people face to be success. It is not easy to accept challenges and struggle and achieve what you have been challenged for. In a novel called The Absolutely True Diary of a Part-Time Indian by Sherman Alexie the main character name Arnold Spirit Jr. was born in a poor Indian family and lived in a Indian reservation.Junior is a boy who wanted to do something different, different then people in his rez have ever done. His life always brings new challenges and struggled a lot. Life always brings challenges and struggles but the most important thing is how you accept challenges and struggle in order to succeed. Arnold spirit Jr. Life is began with a challenge He was born with cerebral spinal fluid and forty two teeth. Doctors said he is not going to survive or just a living objec t â€Å"even if I somehow survived the mini Hoover.I was supposed to suffer serious brain damage during the procedure and live the rest of his live as a vegetable† (page # 2). Due to his brain damage he had eyesight problem. But he survived he was fine a lived his live normally. He was born in a poor Indian family were they live in Indian reservation. They sometimes have to sleep empty stomach, â€Å"My family misses a meal, and sleep is the only thing we have for dinner† (page #8). One of his best friend name Oscar his pet. He lost him because he and his family didn’t have money to cure him.In spite of being poor and losing his pet Oscar he understood that his family is poor. He controlled his anger he had towards his family and him being poor. He learned and understood that it wasn’t his or his parent’s fault that they are poor. His anger level increased and he got out of control when he saw her mother’s name on his book. He had to study s o old book. His teacher realizes and tells him that he is strong and he has hope in his life that he can fulfill it. He doesn’t want to live his life like others. He then decided that his life is not going to be like others in rez he then decided to study in other school to fulfill his dream and goal. One of the most important challenge in his life was when he decided to think beyond what he have thought before, No one in his family or in his rez have ever thought of doing he decided to leave his rez school and join another school where white people studies in Readan. He had to face many problems and struggled a lot in order to go and study and be what he wants to be in life.His best and his only friend in rez Rowdy was no longer his friend. He was alone as he was the only Indian in that school. He was being bullied being called by different names in his new school as he was Indian. In spite of all his problem struggled he accepted it as a challenge. He fought with roger a st udent who bullied him all the time he punched him. Students started knowing him he was no longer being bullied or an unknown in school. He gained confident on himself. He started making friends. Even Roger became his friend.As he was physically weak than others he still joined basketball team were students in his team were big and tuff. It was hard for him to join the team but he did it he proved himself that he can do it. He worked hard one his selection were he had to face roger one on one in order to be selected he lost several time but he didn’t give up. His coach inspired him a lot it was him who made him strong, his advice, â€Å"The quality of a man’s life is in direct proportion to his commitment to excellence, regard less of his chosen field of endeavor† (page #148).He then started playing game so good that he became star of Readan. He lost his loves one people who he inspires and loves. He lost his grandmother his father’s friend Eugene and his sister. Their death made him upset and depressed his but he still managed to control himself and fulfill his biggest challenge. Life is not easy I believe struggle and challenges are parts of live. No matter who you are what you are life always brings challenges and struggles.Life always brings challenges and struggles but the most important thing is how you accept your challenges and struggle in order to succeed Arnold Sprit Jr. faced challenges and struggles from the day one of his life. In spite of all his problems in his life he managed and survived from all his struggle and challenges. I always knew that no matter what I have to face challenges in life as Arnold did. Many famous people in this world like Mahatma Gandhi, Martin Luther king and Christopher Columbus accepted challenges in life and succeeded.

Friday, January 3, 2020

My Personal Goal Statement in Accounting and Finance

My Personal Goal Statement in Accounting and Finance ‘Accounting is like Art’. You have to analyse every aspect before making a just decision. A teacher of mine once told me that if you were good at art, you would be good at accounts. It was hard to find her logic at first, but after I choosing to take Principles of Accounts in SPM, it all began to make sense. You need logic; everything has a set order and method. Each piece is placed carefully and has a high significance amongst its environment. You need analytical skills. Take apart every piece of information and use it to make your own decisions. Passing with distinction and I have been awarded Level 2 Certificate in Book-keeping and Accounts, I can proudly†¦show more content†¦During my time with the company, I have gained an award for my doing work performance. My job role involves cash handling, serving customers, dealing with parents’ enquires and complaints, both in person and over the phone as well as teaching. Working so closely with the public has increased my confidence, and my interpersonal skills as well as giving me an insight into how businesses, especially the retail business, work. I have not only learnt some skills in teaching but also putting into practice ways of increasing sales and profits at the tuition centre. I love to play sport whenever I can as it fills me with great enjoyment. I hope to continue being involved in sports at SIM by joining the sport clubs that are available because playing sport provides me with a good balance in my life between leisure and work which allows me to produce my best results academically. I plan to keep this balance at institute. Most of my spare time, I enjoy listening to different kinds of music and to help myself relax and take my mind of things, I like reading magazines and solving logical problems such as Sudoku. I also like going out with family and friends at least once a week. 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